UPM & Zero Emission Resource Organisation Cooperate to Promote Green Transportation & Petrochemical Industry

UPM Biofuels and the Zero Emission Resource Organisation have started cooperation in promoting a shift to green transportation and petrochemicals sectors. The work focuses on creating a predictable long term operating environment for sustainable, advanced biofuels to enable climate change mitigation to encourage green transport with renewable fuels.
The cooperation also aims to enhance knowledge of sustainable fossil-free bioproducts, such as bioplastics, as an important climate solution for example in the packaging and labelling industries. The work is conducted through continuous dialogue with policy officials and decision makers to promote the transition towards a wider bioeconomy.

ZERO is a Norwegian environmental organisation that focuses on greenhouse gas reduction through promotion of new technologies enabling emission-free energy solutions without harming the environment. ZERO and UPM Biofuels share the same vision and therefore we see great value in this cooperation,” says Kåre Gunnar Fløystad from ZERO.

UPM and ZERO support advanced biofuels and sustainable bioproducts, which considerably reduce greenhouse gas emissions during their lifecycle from raw material to end product when compared to fossil fuels and products.

The cooperation with ZERO is a great opportunity to jointly promote sustainable low-emission solutions for the transport and petrochemical sectors, and support the transition towards both circular and bioeconomy. Wood-based UPM BioVerno renewable diesel and naphtha are great examples of drop-in fuels replacing fossil fuels and significantly reducing both greenhouse gas and tailpipe emissions,” says Maiju Helin, Head of Sustainability and Market Development at UPM Biofuels. “UPM’s wood-based naphtha also works well as a feedstock for bioplastics and other biomaterials production.”

UPM's Markku Purmonen (left), Sari Mannonen and Maiju Helin together with ZERO's Kåre Gunnar Fløystad, Anders Tangen, Anne Marit Melbye and Kristin Brenna.
UPM’s Markku Purmonen (left), Sari Mannonen and Maiju Helin together with ZERO’s Kåre Gunnar Fløystad, Anders Tangen, Anne Marit Melbye and Kristin Brenna.

Text by UPM Biofuels

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